- FMV na sociálních sítích:
The course explains how the defence sector works as a business environment and how to identify current opportunities in defence and dual-use markets. It helps participants to understand how defence procurement works, who the key stakeholders are, and how to join current EU and NATO programmes supporting defence innovation and industrial cooperation. At the same time, the course provides an overview of the regulatory frameworks shaping defence production and international trade.
Participants will gain a comprehensive understanding of the specifics of the defence business, including marketing, sales, market analysis, and support programmes for research and development of military and dual-use technologies. They will also explore current challenges and anticipated future trends in defence technologies.
In addition, the course will provide practical insights into how defence procurement works, how to access and navigate procurement processes, and how to build strategic partnerships with key stakeholders—including governments, armed forces, and defence primes.
Upon successful completion, participants will be equipped to create effective strategies for business development, sales, and marketing of defence and dual-use products, supported by a clear methodology and an in-depth understanding of the unique characteristics of this sector. Ultimately, they will be better positioned to pursue and secure business opportunities in the defence market.
Understanding how the defence sector functions as a business environment, including its key stakeholders, decision-making structures, and procurement processes.
Identifying business opportunities in defence and dual-use markets and understanding how companies can position their technologies and solutions for defence customers.
Assessing how companies can join current EU and NATO programmes supporting defence innovation and industrial cooperation, and use them for business development.
Developing effective strategies for business development, marketing, and sales of defence and dual-use products in the specific environment of the defence sector.
Gaining insight into the regulatory environment governing defence production and international trade in military and dual-use items.
This course is tailored for professionals who:
The course starts on 12 October 2026 and ends on 27 November 2026. Introduction live online session will happen on 12. 10. 2026 14:00 – 15:30 CET. The course is delivered online and combines self-paced learning with high-quality, engaging prerecorded videos and text materials, complemented by a series of live sessions featuring invited experts. These interactive sessions will take place throughout the course and will provide participants with practical insights and the opportunity to ask questions and engage in discussion. All live sessions will be recorded and made available to participants. The detailed schedule, including the dates and times of the live sessions, will be shared with participants during the introductory session.
| Module 1 | Introduction: international; NATO and EU regulatory frameworks |
| Module 2 | R&D in defence; current NATO and EU support programmes |
| Module 3 | Business development; marketing and sales in defence |
| Module 4 | Current challenges and trends |
| Module 5 | Case study (optional) |
Price for members of the Faculty Learning Network: 1520 EUR
(20% discount provided to AOBP members and organisations with 3 or more participants)
Dr. Helm offers a complex perspective on the international defence ecosystem gained through years of professional experience in the defence sector. Her academic background equips her to understand and educate on the underlying factors driving the phenomena currently shaping international security relations. Serving as a National Focal Point for the European Defence Fund, Deputy Head of the Czech Delegation to the NATO Industry Advisory Group, and Board Member of the NATO Science & Technology Organization involves her actively in ongoing European and transatlantic initiatives. Regular engagements with representatives from governments and international organisations give her invaluable insights into the possibilities and constraints of state support. Daily interactions with defence industry companies in her role as Vice President of the Defence and Security Industry Association of the Czech Republic enable her to identify, understand and address their needs effectively. Having extensive experience as a university lecturer and public speaker, she excels in effectively transferring knowledge in an engaging and memorable way.
We offer a wide range of specialized courses focused on the development of professional skills and knowledge.
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